As many of you know I've had my Etsy shop for a little over a year and I've done pretty well. In this blog post I will tell you what I believe are the 4 most important things you need to have/know about when you are wanting to open your own shop.
For those that do not know me as well my name is Angelica Niverson. I own an Etsy shop that I opened a little over a year ago. You can check out my shop here. Currently (October 2018) I have sold to every US State besides Hawaii along with 5 different countries. I've gotten over 600 orders as well. At one time really not that long ago I was where you are at. Googling tips on how to open a successful Etsy shop. So here are the must haves!
1.) GOOD PRODUCT
This is 100% the most important thing when opening an Etsy shop. You need to have a product that exhibits quality and sets you apart from other sellers products. There are a LOT of other shops out there and if you are in a saturated market such as jewelry, t-shirts or signs then you will have a LOT of competition. Make sure your product is great and stands out from other shops.
Now if you are just starting to sell online this abbreviation may scare you a bit, but don't let it! SEO stands for "Search Engine Optimization." SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. So basically you work on this to get people to see your shop. SEO for Etsy includes working on your titles, tags and descriptions. SEO is always changing but for now (2018) here is a great blog post I found that gives great tips on the matter!
Pictures are extremely important if you want people to click on your listings. You can have a great product but if the picture is dark, grainy, or cropped wrong people will skip right past your listing and on to the next. I've been on Etsy for over a year and I am still working on getting good pictures of my products. Something that has helped me SO much is a FB group called Let's Collab - Professional Photos for Small Shops. This group is filled with makers (like you and I) and professional photographers. The way it works is you make a post stating what you want photographed and photographers will give you their link if they like your product. You look at the links (usually to their website or IG) and decide who has the photography style you are looking for and you send that person your product to photograph. In return for taking your photos they get to keep the product you sent. Here are a few of my favorite collabs from that very group!
If you want to build a brand that people start to recognize you need to be great at marketing. This includes being present on social media on platforms such as Instagram, Facebook and Pinterest. This is a little stressful as each platform is different. At one point I had over 1K Facebook likes on my business page but was only getting 1-2 reactions per post. I found that Instagram works better for me.
You also need to make sure you have a logo and name that people will remember. If I sell a sign to someone and their friend goes to their house and sees it and says "Hey, I love that sign! Where is it from?" They can remember "The Sweet Magnolia" but if my business name was " Mary Lou Ann and Kevin Jean Smiths Kooky Crazy Creations" they are a lot less likely to remember that name and instead say "I don't remember what they are called but they are on Etsy" Also, make sure your logo is easily spotted. I started off with one logo and ended up rebranding to get one that fit my business more. I designed it myself so it's one of a kind and its simple and cute. So much so that I had a few logo shirts made and everyone has been asking me for one so I will be offering logo shirts as a part of my shop soon! Here is my logo..
Those are what I would consider the top 4 most important things to worry about when you are wanting to open an Etsy shop. Now if you have any questions at all please feel free to comment on this blog post or DM me through Instagram. And here's the link to my Etsy shop once more if you'd like to take another look!